Electronic procurement promises organizations substantial cost savings. Especially for secondary goods and services the cost of the transaction currently are much higher than the value obtained. Handling these transactions automatically in co-operation between buying and selling organizations may save a lot and speed up processes. However, moving into e-procurement is not simple: the market is dominated by the selling side and software vendors, not taking the buying side into consideration. The processes (implicitly) supported by this software do not comply to the services requested by the buy-side organizations.
Common uses of E-commerce:
o Research vendor and product information
o Electronic check of available stock
o Price negotiation
o Order products or services
o Check on the status of an order
o Issue invoice and receive payment
E-procurement (electronic procurement, sometimes also known as supplier exchange) is the business-to-business or business-to-consumer or Business-to-government purchase and sale of supplies, Work and services through the Internet as well as other information and networking systems, such as Electronic Data Interchange and Enterprise Resource Planning. E-procurement software may make transaction possible to automate some buying and selling and it reduce purchasing agent overhead, and improve manufacturing cycles. E-procurement is expected to be integrated with the trend toward computerized supply chain management. E-procurement is done with a software application that includes features for supplier management and complex auctions.
There are seven main types of e-procurement: Web-based ERP (Electronic Resource Planning), e-MRO (Maintenance, Repair and Overhaul), e-sourcing, e-tendering, e-reverse auctioning, e-informing, e-marketsites. The e-procurement value chain consists of Indent Management, e-Tendering, e-Auctioning, Vendor Management, Catalogue Management, and Contract Management.
Benefits of e-Procurement
Large enterprises have purchase volumes of up to 60% of their overall annual turnover. By deploying an e-Procurement system, corporations can better manage this spend by creating significant process savings and lowering the absolute cost of the goods and services by ensuring adherence with strategic procurement initiatives.
In order to implement and firmly establish such a solution successfully in the enterprise, it is essential that the e-Procurement system offers an easy interface, allowing all participants in the supply chain including suppliers, manufacturers and buyers to participate in the system.
In reality e-procurement has the advantage of taking supply chain management to the next level, providing real time information to the vendor as to the status of a customer's needs. For example, a vendor may have an agreement with a customer to automatically ship materials when the customer's stock level reaches a low point, thus bypassing the need for the customer to ask for it.
Advantages of Electronic Procurement
• Increased compliance with strategic procurement contracts
• Reduced maverick spend
• Efficient search of products and alternative choices
• Control over requisition approval
• Shorter order and delivery time
• Monitoring of the suppliers and their product portfolio
• Electronic purchase order completion in back-end system
• Improved procurement process automation and control
• Lowered cost of supplier participation
• Rapid return on investment
Key features:
• Supplier catalog management with supplier self service
• Support for all standard classifications (e-Class, ETIM, UNSPSC)
• Multi supplier catalog
• Rule-based verification mechanisms
• High performance searching
• Shopping cart functionality
• Integration with all major ERP and e-Procurement systems
• Procurement extensions to support cost effective procurement
• Configurable goods extensions to support complex goods and services
• Web application, no desktop installation
• Highly scalable system
Disadvantages
o Security of electronic messages
o Lack of face-to-face contact
o Other technological concerns
Standard protocols
System reliability
Basic Types of E-commerce Models:
• Sell-side system
o Administered by the seller
o Usually free to the buyer
• Electronic marketplace
o Administered by a third party
o Collection of electronic catalogs
o One-stop sourcing for buyers
• Buy-side system
o Administered by the buyer
o Pre-approves vendor access
o Expensive and usually the domain of large companies
• On-line trading community
o Maintained by a third party
o Used by multiple buyers and sellers
Conclusion:
Most organization, irrespective of size or principal business activity, have considerable scope for realizing cost saving in the area of procurement. These saving can be achieve by eliminating inefficiency in the sourcing, procurement and payment cycles of their over all procurement process by the introduction of e-procurement system. The specific benefits an e-procurement system can be expected to bring: lower transaction cost, shorter order cycle time, higher compliance level, lower inventories and lower price. If implemented appropriately and part of holistic procurement vision, a suitable e-procurement system will realize substantial long term cost saving for the organization.
Source:
http://en.wikipedia.org/wiki/E-Procurement
Rabu, 22 April 2009
Selasa, 14 April 2009
6 Strategic Decision
mobilku.com
Mobilku.com was established since the late 1999, while most of the other car sites that were started around the same time have discontinued. Furthermore, the traffic of mobilku.com has gone up close to 20% per year, now hitting above 10 million hits a month, with visitors coming from more than 5500 locations, most of who are educated professionals with stronger buying powers. Furthermore, visitor can choose to buy new or used vehicles.
Mobilku.com was the first website in the country to introduce the different car choices in plain simple language, through our 'New and Articles', they introduce the different features and concepts of the cars that available in the marketplace. The 'Special Articles' are especially created for car lovers who want to keep up with the industry. Another section - 'Tips & Advices' is created to assist consumers to better understand the different factors in buying and maintaining their cars.
Six key e-business strategic decision of mobilku.com
Decision 1: E-business channel priorities
mobilku.com uses Click & Brick strategy, the website is a promotion site where the transaction still need to be done physically. mobilku.com further prioritize the online site to market its products of advertisement from individual (used car and personal gadget) and companies (banners).
Decision 2: Organizational restructuring and capabilities
mobilku.com adapts Strategic Partnership, where they maintain and develop good relations with the suppliers. Their supplier are the add publishers and banner contractor who posted their advertisement through the mobilku.com with affordable service charge. Because mobilku.com is a pure online base company development and maintenance of the site is operated in-house (full control).
Decision 3: Business, service, and revenue models
mobilku.com is a combination of B2B and B2C business process.
- B2B : Banner space contractor
- B2C : Individual advertisement
Marketplace position: mobilku.com is a neutral intermediary that provide a meeting place for seller and buyer of used cars and gadgetries.
Revenue model: Benefits that are based from Direct product sales of product and service, and advertisements space (banner).
Commercial model: mobilku.com adapt fixed-price for all type of the advertisements, because the price tag for each type tends to remain the same for a periods of time (unless there are special promo).
Decision 4: Marketplace restructuring
Sell-side: mobilku.com has adapted Disintermediation strategy, by developing the site and charges the space they have for advertisement. mobilku.com has no Buy-side marketplace
Decision 5: Market and product development strategies
mobilku.com is using the strategy market penetration and market development:
- Market Penetration Strategy broadening market share, by continuously improving the site using feedback from users as inputs.
- Market development strategy reaching new markets of internet user all over the country.
Decision 6: Positioning and differentiation strategies
Price performance excellence: Affordable Price charges. This is a distinctive charm, because mobilku.com can provide a significant discount compared to similar sites.
Product performance excellence: Mobilku.com was the first website in the country to introduce the different car choices in plain simple language, through our 'New and Articles', they introduce the different features and concepts of the cars that available in the marketplace. The 'Special Articles' are especially created for car lovers who want to keep up with the industry. Another section - 'Tips & Advices' is created to assist consumers to better understand the different factors in buying and maintaining their cars.
Relationship excellence: They maintain and develop good relations with the suppliers. Their supplier are the add publishers and banner contractor who posted their advertisement through the mobilku.com
Mobilku.com was established since the late 1999, while most of the other car sites that were started around the same time have discontinued. Furthermore, the traffic of mobilku.com has gone up close to 20% per year, now hitting above 10 million hits a month, with visitors coming from more than 5500 locations, most of who are educated professionals with stronger buying powers. Furthermore, visitor can choose to buy new or used vehicles.
Mobilku.com was the first website in the country to introduce the different car choices in plain simple language, through our 'New and Articles', they introduce the different features and concepts of the cars that available in the marketplace. The 'Special Articles' are especially created for car lovers who want to keep up with the industry. Another section - 'Tips & Advices' is created to assist consumers to better understand the different factors in buying and maintaining their cars.
Six key e-business strategic decision of mobilku.com
Decision 1: E-business channel priorities
mobilku.com uses Click & Brick strategy, the website is a promotion site where the transaction still need to be done physically. mobilku.com further prioritize the online site to market its products of advertisement from individual (used car and personal gadget) and companies (banners).
Decision 2: Organizational restructuring and capabilities
mobilku.com adapts Strategic Partnership, where they maintain and develop good relations with the suppliers. Their supplier are the add publishers and banner contractor who posted their advertisement through the mobilku.com with affordable service charge. Because mobilku.com is a pure online base company development and maintenance of the site is operated in-house (full control).
Decision 3: Business, service, and revenue models
mobilku.com is a combination of B2B and B2C business process.
- B2B : Banner space contractor
- B2C : Individual advertisement
Marketplace position: mobilku.com is a neutral intermediary that provide a meeting place for seller and buyer of used cars and gadgetries.
Revenue model: Benefits that are based from Direct product sales of product and service, and advertisements space (banner).
Commercial model: mobilku.com adapt fixed-price for all type of the advertisements, because the price tag for each type tends to remain the same for a periods of time (unless there are special promo).
Decision 4: Marketplace restructuring
Sell-side: mobilku.com has adapted Disintermediation strategy, by developing the site and charges the space they have for advertisement. mobilku.com has no Buy-side marketplace
Decision 5: Market and product development strategies
mobilku.com is using the strategy market penetration and market development:
- Market Penetration Strategy broadening market share, by continuously improving the site using feedback from users as inputs.
- Market development strategy reaching new markets of internet user all over the country.
Decision 6: Positioning and differentiation strategies
Price performance excellence: Affordable Price charges. This is a distinctive charm, because mobilku.com can provide a significant discount compared to similar sites.
Product performance excellence: Mobilku.com was the first website in the country to introduce the different car choices in plain simple language, through our 'New and Articles', they introduce the different features and concepts of the cars that available in the marketplace. The 'Special Articles' are especially created for car lovers who want to keep up with the industry. Another section - 'Tips & Advices' is created to assist consumers to better understand the different factors in buying and maintaining their cars.
Relationship excellence: They maintain and develop good relations with the suppliers. Their supplier are the add publishers and banner contractor who posted their advertisement through the mobilku.com
Selasa, 07 April 2009
Implementing Web-based Online Store (e-business)
Business Plan
Adding an e-business component to existing services or building an online store from scratch, involve planning process of evaluating the business. Where do you want to take your business? Before you start your e-business plan, you should identify your goals, make a commitment, and evaluate yourself. It is important to clearly understand your business’ goals and expectations before setting up your online store. Once a plan is developed and goals are set, it is easier to see the steps involved.
Identify objectives by knowing who is the audience for the e-business plan going to be and what do they need to know about your company? Different details will be required if your objective is to obtain financing, develop an e-commerce site, or provide a roadmap for yourself. Once your objectives are identified, you can prepare the outline of your e-business plan.
Business plans will vary from company to company reflecting their different needs. For example, an established business looking at adding an online component will be able to focus on integration between the physical store and the online store. A pure player, a business operating solely on the Internet, will use its business plans to demonstrate its market analysis and seek funding.
This area of your e-business plan includes a look at how your physical store and online store fit together. It is important that you set up your online business so that it aligns with your physical business – bricks & mortar – from an accounting, inventory, and pricing perspective. By integrating, you use a business-proven system already in place and ensure consistency in customer service and accounting.
E-business plans identify strategies for promoting websites and products. They can also be used to identify retention strategies to ensure customers return. Since there is no single right way to approach a marketing strategy, several ways to market your online store will be suggested in the following chapters.
Product and services should outline the benefits received by your potential and current customers of shopping online. By focusing on the areas where you have a distinct advantage, you demonstrate an understanding of your strengths and of market opportunities. For example, your business may be able to deliver the widest variety of fishhooks with overnight shipping.
Once an e-business plan is finished, you have a model from which to focus your energy and ensure nothing is left out. From the plan, you can determine what type of online store to build, who your customers are, and what financial resources are necessary to accomplish your goals. By integrating your online store with your physical store, management will be easier and customers will appreciate the consistent information provided. For Internet-only companies, an e-business plan enables management to stay focused on site development expenditures and realistic revenues.
Creating The Website
Get a domain name and sign up for a hosting service, is the first step of developing any type of commercial website. When selecting a domain name make sure it is as simple as possible and that it works for your retail business. Then designing the website can be started.
Pull together a price list and a product description list that include all the items you plan on carrying on your retail website. You will be using both of these lists when setting up your retail website. For each item you want to host on your retail website you will need a clear color digital image. For more advanced websites you will want to include multiple photographs of each item, with special shots taken of important product details. Import image option to upload your product graphics to your website, assign them a product number and product description. Also make sure you assign each product a price.
After all of the products been uploaded to the hosting service, database of item numbers, prices and inventory need to be set up. At this point you will also want to link your shopping cart program to your current merchant credit card account or to your Paypal account. This way, your customers will be able to make purchases online and the payments will be processed using these accounts.
Manage the retail website. To keep the retail website functional you will need to monitor orders, keep the inventory data up-to-date and you will need to add and modify text, graphics and supplemental information posted on your website periodically.
E-business infrastructure:
Framework for the internet consist of three main element: infrastructure, services and products and services. The Information System Function Chain”, Kampas (2000)
1. Storage/physical. Memory and disk hardware components (Level IV)
2. Processing. Computation and logic provided by the processor (Level I and II)
3. Infrastructure. This refers to human and external interfaces and network (Level III)
4. Application/Content. Data processed by the application into information (Level V)
5. Intelligence. Additional computer-based logic that transforms information to knowledge (part of Level I)
Management issues in adapting online services:
- Which types of e-business applications do we develop? e.g. SCM, e-procurement, secure online ordering, CRM
- Which technologies do we use? e.g. email, web-based ordering, EDI
- How do we achieve quality of service in applications? Requirements are: business fit, security, speed, availability and errors
- Where do we host applications? Internal or external sourcing and hosting?
- Application integration. Integration of e-business solutions with legacy systems, partner systems, B2B exchanges and intermediaries
- Which access platforms do we support? e.g. Mobile access, interactive digital TV
- Which development technologies and standards do we use? e.g. CGI, Perl, ColdFusion, .NET, PHP
- How do we manage content and data quality? How are content and data updated so that they are up-to-date, accurate, easy to find and easy to interpret?
- How do we manage employee access to the Internet?Staff can potentially waste time using the Internet or can act illegally
- How do we secure data? Content and data can be deleted in error or maliciously
Challenges of E-Business Implementation:
1. Resistance to developing e-business because of uncertainty of its applicability for their business or industry.
2. Initial cost
3. Trained personnel
4. Costs to convert will not pay off in the long run
5. Lack access to high-speed Internet
6. Security of transmitting sensitive information via the Internet
Solutions to E-Business Problems:
1. Develop an e-business plan
2. Educate themselves
3. Improve technology infrastructure
4. Funding for training
5. Improve marketing
6. Seek assistance / partnerships
Adding an e-business component to existing services or building an online store from scratch, involve planning process of evaluating the business. Where do you want to take your business? Before you start your e-business plan, you should identify your goals, make a commitment, and evaluate yourself. It is important to clearly understand your business’ goals and expectations before setting up your online store. Once a plan is developed and goals are set, it is easier to see the steps involved.
Identify objectives by knowing who is the audience for the e-business plan going to be and what do they need to know about your company? Different details will be required if your objective is to obtain financing, develop an e-commerce site, or provide a roadmap for yourself. Once your objectives are identified, you can prepare the outline of your e-business plan.
Business plans will vary from company to company reflecting their different needs. For example, an established business looking at adding an online component will be able to focus on integration between the physical store and the online store. A pure player, a business operating solely on the Internet, will use its business plans to demonstrate its market analysis and seek funding.
This area of your e-business plan includes a look at how your physical store and online store fit together. It is important that you set up your online business so that it aligns with your physical business – bricks & mortar – from an accounting, inventory, and pricing perspective. By integrating, you use a business-proven system already in place and ensure consistency in customer service and accounting.
E-business plans identify strategies for promoting websites and products. They can also be used to identify retention strategies to ensure customers return. Since there is no single right way to approach a marketing strategy, several ways to market your online store will be suggested in the following chapters.
Product and services should outline the benefits received by your potential and current customers of shopping online. By focusing on the areas where you have a distinct advantage, you demonstrate an understanding of your strengths and of market opportunities. For example, your business may be able to deliver the widest variety of fishhooks with overnight shipping.
Once an e-business plan is finished, you have a model from which to focus your energy and ensure nothing is left out. From the plan, you can determine what type of online store to build, who your customers are, and what financial resources are necessary to accomplish your goals. By integrating your online store with your physical store, management will be easier and customers will appreciate the consistent information provided. For Internet-only companies, an e-business plan enables management to stay focused on site development expenditures and realistic revenues.
Creating The Website
Get a domain name and sign up for a hosting service, is the first step of developing any type of commercial website. When selecting a domain name make sure it is as simple as possible and that it works for your retail business. Then designing the website can be started.
Pull together a price list and a product description list that include all the items you plan on carrying on your retail website. You will be using both of these lists when setting up your retail website. For each item you want to host on your retail website you will need a clear color digital image. For more advanced websites you will want to include multiple photographs of each item, with special shots taken of important product details. Import image option to upload your product graphics to your website, assign them a product number and product description. Also make sure you assign each product a price.
After all of the products been uploaded to the hosting service, database of item numbers, prices and inventory need to be set up. At this point you will also want to link your shopping cart program to your current merchant credit card account or to your Paypal account. This way, your customers will be able to make purchases online and the payments will be processed using these accounts.
Manage the retail website. To keep the retail website functional you will need to monitor orders, keep the inventory data up-to-date and you will need to add and modify text, graphics and supplemental information posted on your website periodically.
E-business infrastructure:
Framework for the internet consist of three main element: infrastructure, services and products and services. The Information System Function Chain”, Kampas (2000)
1. Storage/physical. Memory and disk hardware components (Level IV)
2. Processing. Computation and logic provided by the processor (Level I and II)
3. Infrastructure. This refers to human and external interfaces and network (Level III)
4. Application/Content. Data processed by the application into information (Level V)
5. Intelligence. Additional computer-based logic that transforms information to knowledge (part of Level I)
Management issues in adapting online services:
- Which types of e-business applications do we develop? e.g. SCM, e-procurement, secure online ordering, CRM
- Which technologies do we use? e.g. email, web-based ordering, EDI
- How do we achieve quality of service in applications? Requirements are: business fit, security, speed, availability and errors
- Where do we host applications? Internal or external sourcing and hosting?
- Application integration. Integration of e-business solutions with legacy systems, partner systems, B2B exchanges and intermediaries
- Which access platforms do we support? e.g. Mobile access, interactive digital TV
- Which development technologies and standards do we use? e.g. CGI, Perl, ColdFusion, .NET, PHP
- How do we manage content and data quality? How are content and data updated so that they are up-to-date, accurate, easy to find and easy to interpret?
- How do we manage employee access to the Internet?Staff can potentially waste time using the Internet or can act illegally
- How do we secure data? Content and data can be deleted in error or maliciously
Challenges of E-Business Implementation:
1. Resistance to developing e-business because of uncertainty of its applicability for their business or industry.
2. Initial cost
3. Trained personnel
4. Costs to convert will not pay off in the long run
5. Lack access to high-speed Internet
6. Security of transmitting sensitive information via the Internet
Solutions to E-Business Problems:
1. Develop an e-business plan
2. Educate themselves
3. Improve technology infrastructure
4. Funding for training
5. Improve marketing
6. Seek assistance / partnerships
Rabu, 01 April 2009
Mobilbabe.com
Background
Mobilbabe.com adalah media otomotif online 24 jam dengan menggunakan sarana internet (Web/Portal) yang menyajikan segala hal berkaitan dengan dunia otomotif. Berdiri sejak Maret 2000, mobilbabe.com telah menjadi portal otomotif terbesar dan terpercaya di Indonesia, dan terus berkembang hingga ke seluruh dunia. Mobilbabe.com adalah “One Stop Automotive Information Media”, dengan hanya berkunjung ke Mobilbabe.com, dapatkan informasi selengkapnya mengenai otomotif.
Menu-menu yang terdapat di Mobilbabe.com
Di Mobilbabe.com, akan ditemukan banyak hal mengenai otomotif, antara lain:
1. Media Iklan Jual-Beli Mobil & Motor Bekas
Tempat terjadinya interaksi langsung antara penjual mobil/motor dengan pembeli, dimana penjual akan melakukan pemasangan mobil/motor yang akan dijual secara detil lengkap dengan photo, sehingga pembeli dengan mudah dapat menentukan pilihannya dengan tepat dan langsung menghubungi penjual apabila berminat.
2. Halaman Dealer Mobil
Halaman khusus untuk showroom mobil atau motor di seluruh Indonesia, lengkap dengan photo-photo mobil atau motor yang dijual dan selalu up-date, katalog-katalog mobil baru dan lokasi showroom. Dengan membuka halaman ini, peminat mobil/motor baik baru maupun bekas seakan memiliki database pribadi showroom-showroom di seluruh Indonesia, untuk melakukan pencarian mobil/motor yang diminatinya.
3. Mobil Dicari
Sebagai media online 24 jam, banyak mata akan melihat mobil yang sedang dicari oleh peminat. Dengan mudah peminat mobil tertentu akan melakukan pemasangan informasi mengenai mobil yang sedang dibutuhkan, dan silakan tunggu reaksi dari pengunjung/penjual untuk menawarkan mobilnya kepada peminat. Transaksi jual-beli akan langsung dilakukan sendiri antara penjual dan pembeli.
4. Iklan Jasa dan Produk Otomotif
Sebagai media informasi otomotif terlengkap, informasi iklan jasa dan produk otomotif adalah keharusan. Segala Iklan Jasa Otomotif terdapat lengkap, mulai dari Bengkel & Perawatan Mobil, Tempat Penyewaan Mobil, Asuransi Mobil, hingga Leasing Mobil serta Iklan Produk Otomotif mulai dari Produk-produk Aksesoris, Sparepart, hingga Produk Perawatan Otomotif.
5. Berita-berita seputar Otomotif, dan informasi Klub-klub Otomotif
Tidak lengkap bila media otomotif tidak menyajikan berita seputar otomotif dan klub-klub otomotif beserta kegiatannya. Di media inilah anda akan mendapatkan hal itu semua.
Analisa dan Usulan
1. Business Model
-Profit Site:
Brokers/agents (current)
Mobile Commerce (usulan)
-Revenue:
Commission Fee (current)
Subscription fee/initially free (current)
Advertisements (current)
Current:Diversified revenue: sales, advertising ,subscription, affiliate, dan pay-per-view access untuk baner-baner iklan perusahaan/bidang usaha lainya.
Usulan:Mengadakankerja sama dengang perusahaan-perusahaan leasing untuk promo cicilan khusus dengan bunga ringan. Bagi nasabah-nasabah bank tertentu dapat mencicil dengan bunga ringan yang disepakati.
-Commerce Strategy:
B2B,C2C and B2C (current)
Dimana mobilbabe.com menyediakan bagi costumer yang menjual mobil dan motor dapat dipasang dalam websitenya dan bagi perusahaan-perusahaan untuk memasang iklan maupun link ke situs-situsnya.
-Pricing Model:
Fixed Pricing (fixed commission)
2. Positioning
-Target Segment:
2 Different types of customers: Shops (No Mobile/E Commerce Presence), Consumers(Budget Minded)
-Value Proposition:
Usulan:
Best Price: harga terbaik di pasar online
Convenience: Shop anytime, anywhere (m-c0mmerce)
Large Variety: Large array of products available (diversifikasi produk-produk yang di tawarkan)
3. Critical Capabilities
- Large network of partners:
Low subscription and joining fee
Multiple channel to sell products: Web (current) and Mobile (usulan)
- Unique ICT Infrastructure:
State of art technology
Low cost
Porter 5 Forces Model Analisis:
1. Industry/Competitors:
Online Shopping (Keep innovating)
2. Potential Entrants:
Easy entry (Capture Market quickly and Build strong relationship with partners)
3. Suppliers:
High Bargaining Power (Low commission fee)
4. Substitutes:
Catalog, Magazines, Brochures
5. Buyers:
Low Bargaining Power (Provide the best fixed price andProvide more varieties)
Mobilbabe.com adalah media otomotif online 24 jam dengan menggunakan sarana internet (Web/Portal) yang menyajikan segala hal berkaitan dengan dunia otomotif. Berdiri sejak Maret 2000, mobilbabe.com telah menjadi portal otomotif terbesar dan terpercaya di Indonesia, dan terus berkembang hingga ke seluruh dunia. Mobilbabe.com adalah “One Stop Automotive Information Media”, dengan hanya berkunjung ke Mobilbabe.com, dapatkan informasi selengkapnya mengenai otomotif.
Menu-menu yang terdapat di Mobilbabe.com
Di Mobilbabe.com, akan ditemukan banyak hal mengenai otomotif, antara lain:
1. Media Iklan Jual-Beli Mobil & Motor Bekas
Tempat terjadinya interaksi langsung antara penjual mobil/motor dengan pembeli, dimana penjual akan melakukan pemasangan mobil/motor yang akan dijual secara detil lengkap dengan photo, sehingga pembeli dengan mudah dapat menentukan pilihannya dengan tepat dan langsung menghubungi penjual apabila berminat.
2. Halaman Dealer Mobil
Halaman khusus untuk showroom mobil atau motor di seluruh Indonesia, lengkap dengan photo-photo mobil atau motor yang dijual dan selalu up-date, katalog-katalog mobil baru dan lokasi showroom. Dengan membuka halaman ini, peminat mobil/motor baik baru maupun bekas seakan memiliki database pribadi showroom-showroom di seluruh Indonesia, untuk melakukan pencarian mobil/motor yang diminatinya.
3. Mobil Dicari
Sebagai media online 24 jam, banyak mata akan melihat mobil yang sedang dicari oleh peminat. Dengan mudah peminat mobil tertentu akan melakukan pemasangan informasi mengenai mobil yang sedang dibutuhkan, dan silakan tunggu reaksi dari pengunjung/penjual untuk menawarkan mobilnya kepada peminat. Transaksi jual-beli akan langsung dilakukan sendiri antara penjual dan pembeli.
4. Iklan Jasa dan Produk Otomotif
Sebagai media informasi otomotif terlengkap, informasi iklan jasa dan produk otomotif adalah keharusan. Segala Iklan Jasa Otomotif terdapat lengkap, mulai dari Bengkel & Perawatan Mobil, Tempat Penyewaan Mobil, Asuransi Mobil, hingga Leasing Mobil serta Iklan Produk Otomotif mulai dari Produk-produk Aksesoris, Sparepart, hingga Produk Perawatan Otomotif.
5. Berita-berita seputar Otomotif, dan informasi Klub-klub Otomotif
Tidak lengkap bila media otomotif tidak menyajikan berita seputar otomotif dan klub-klub otomotif beserta kegiatannya. Di media inilah anda akan mendapatkan hal itu semua.
Analisa dan Usulan
1. Business Model
-Profit Site:
Brokers/agents (current)
Mobile Commerce (usulan)
-Revenue:
Commission Fee (current)
Subscription fee/initially free (current)
Advertisements (current)
Current:Diversified revenue: sales, advertising ,subscription, affiliate, dan pay-per-view access untuk baner-baner iklan perusahaan/bidang usaha lainya.
Usulan:Mengadakankerja sama dengang perusahaan-perusahaan leasing untuk promo cicilan khusus dengan bunga ringan. Bagi nasabah-nasabah bank tertentu dapat mencicil dengan bunga ringan yang disepakati.
-Commerce Strategy:
B2B,C2C and B2C (current)
Dimana mobilbabe.com menyediakan bagi costumer yang menjual mobil dan motor dapat dipasang dalam websitenya dan bagi perusahaan-perusahaan untuk memasang iklan maupun link ke situs-situsnya.
-Pricing Model:
Fixed Pricing (fixed commission)
2. Positioning
-Target Segment:
2 Different types of customers: Shops (No Mobile/E Commerce Presence), Consumers(Budget Minded)
-Value Proposition:
Usulan:
Best Price: harga terbaik di pasar online
Convenience: Shop anytime, anywhere (m-c0mmerce)
Large Variety: Large array of products available (diversifikasi produk-produk yang di tawarkan)
3. Critical Capabilities
- Large network of partners:
Low subscription and joining fee
Multiple channel to sell products: Web (current) and Mobile (usulan)
- Unique ICT Infrastructure:
State of art technology
Low cost
Porter 5 Forces Model Analisis:
1. Industry/Competitors:
Online Shopping (Keep innovating)
2. Potential Entrants:
Easy entry (Capture Market quickly and Build strong relationship with partners)
3. Suppliers:
High Bargaining Power (Low commission fee)
4. Substitutes:
Catalog, Magazines, Brochures
5. Buyers:
Low Bargaining Power (Provide the best fixed price andProvide more varieties)
Skema web Environment yang di terapkan oleh mobilbabe.com:
Usulan tambahan skema environtment dengan penambahan WAP (m-commerce):
Langganan:
Postingan (Atom)
