6 Strategic Decision

mobilku.com

Mobilku.com was established since the late 1999, while most of the other car sites that were started around the same time have discontinued. Furthermore, the traffic of mobilku.com has gone up close to 20% per year, now hitting above 10 million hits a month, with visitors coming from more than 5500 locations, most of who are educated professionals with stronger buying powers. Furthermore, visitor can choose to buy new or used vehicles.

Mobilku.com was the first website in the country to introduce the different car choices in plain simple language, through our 'New and Articles', they introduce the different features and concepts of the cars that available in the marketplace. The 'Special Articles' are especially created for car lovers who want to keep up with the industry. Another section - 'Tips & Advices' is created to assist consumers to better understand the different factors in buying and maintaining their cars.


Six key e-business strategic decision of mobilku.com

Decision 1: E-business channel priorities
mobilku.com uses Click & Brick strategy, the website is a promotion site where the transaction still need to be done physically. mobilku.com further prioritize the online site to market its products of advertisement from individual (used car and personal gadget) and companies (banners).

Decision 2: Organizational restructuring and capabilities
mobilku.com adapts Strategic Partnership, where they maintain and develop good relations with the suppliers. Their supplier are the add publishers and banner contractor who posted their advertisement through the mobilku.com with affordable service charge. Because mobilku.com is a pure online base company development and maintenance of the site is operated in-house (full control).

Decision 3: Business, service, and revenue models
mobilku.com is a combination of B2B and B2C business process.
- B2B : Banner space contractor
- B2C : Individual advertisement
Marketplace position: mobilku.com is a neutral intermediary that provide a meeting place for seller and buyer of used cars and gadgetries.
Revenue model: Benefits that are based from Direct product sales of product and service, and advertisements space (banner).
Commercial model: mobilku.com adapt fixed-price for all type of the advertisements, because the price tag for each type tends to remain the same for a periods of time (unless there are special promo).

Decision 4: Marketplace restructuring
Sell-side: mobilku.com has adapted Disintermediation strategy, by developing the site and charges the space they have for advertisement. mobilku.com has no Buy-side marketplace

Decision 5: Market and product development strategies
mobilku.com is using the strategy market penetration and market development:
- Market Penetration Strategy broadening market share, by continuously improving the site using feedback from users as inputs.
- Market development strategy reaching new markets of internet user all over the country.

Decision 6: Positioning and differentiation strategies
Price performance excellence: Affordable Price charges. This is a distinctive charm, because mobilku.com can provide a significant discount compared to similar sites.
Product performance excellence: Mobilku.com was the first website in the country to introduce the different car choices in plain simple language, through our 'New and Articles', they introduce the different features and concepts of the cars that available in the marketplace. The 'Special Articles' are especially created for car lovers who want to keep up with the industry. Another section - 'Tips & Advices' is created to assist consumers to better understand the different factors in buying and maintaining their cars.
Relationship excellence: They maintain and develop good relations with the suppliers. Their supplier are the add publishers and banner contractor who posted their advertisement through the mobilku.com